01
Independent sales team/individual diagnostic.
A structured, evidence-based read on the team or a single rep — exactly where performance is breaking down, and why.
Fractional CRO · Sales leadership · Performance coaching
I grow revenue by growing the people who sell.
For B2B companies who can't hire a VP of Sales and a performance coach separately, The Trusted Growth Co. brings both disciplines into one practical, trusted partner.
Built by Simon Clark — Marshall Goldsmith accredited coach, 14 years in enterprise B2B sales at LinkedIn, 12+ years leading sales leaders and reps across Australia, Asia and the US.
Who it is for
For leaders who need the revenue number explained — and improved — without adding another full-time executive.
Business owners, founders, Heads of Sales, COOs and CFOs who need predictable revenue, stronger sales leadership and a team that can perform without drama.
Founders
Business owners
Heads of Sales
CEO / COO / CFO
The problem
When the number is under pressure, the real issue is rarely just the number.
Pipeline data, rep behaviour, leadership rhythm, confidence, hiring quality and cross-functional trust all compound into performance. The work is to find the specific constraint before prescribing the fix.
The forecast is not trusted.
Everyone has a different definition of commit, pipeline and best case — so planning becomes a gamble.
The team is working hard but not improving.
Coaching is too generic, skill gaps are not measured, and managers are pulled into admin instead of development.
Good people are close to leaving.
Underperformance is not addressed early or directly, so re-hiring and re-training becomes the hidden cost of growth.
Departments have stopped talking.
Sales, marketing, product and customer success are no longer operating from the same commercial truth.
What you get
The 4 ways we can work together.
The commercial discipline of a VP of Sales and the coaching skill of a dedicated performance coach — without paying for both separately. Hire me for any combination of the below.
02
Fractional head of sales.
Commercial leadership on tap, without the cost or commitment of a full-time VP of Sales.
03
Sales coaching for reps and leaders.
Hands-on coaching that lifts skill and confidence at both the individual and leadership level.
04
On demand support.
Reachable when you need me — for a tricky deal, a tough call, or a quick second opinion.
More about the Diagnostics
Diagnose. Coach. Embed.
Every engagement starts with evidence, not opinion. The two diagnostics below stand on their own — or they lead straight into the full Sales Performance Reset.
Step 1
Diagnose
Two instruments — sold separately or bundled.
The Revenue Execution Diagnostic scores the organisation. The Rep Competency Assessment scores the individuals inside it.
Result: a clear scorecard of exactly what gaps exist. Not a hunch.
Step 2 & 3 · Sales Performance Reset
Coach. Embed.
The full reset — continues on from the diagnostics, covering the sales team and process end to end with a clear deliverable and end date.
02 · Coach
Coaching to the specific competency gaps that will move performance at the leader and rep level.
Result: a coaching framework and the same scorecards, re-scored. Proof of gaps closing over time.
03 · Embed
I teach your team to run the system themselves. The scorecards and playbook are theirs.
Result: your team owns and runs the scorecards, playbook & coaching methodology. Sustained performance.
Start here
Two diagnostics. Run one, or bundle both.
The Revenue Execution Diagnostic looks at the organisation. The Rep Competency Assessment looks at the individuals inside it. Separate instruments, separate engagements — priced and scoped independently, or bundled together at a better rate when you want the full picture.
Diagnostic 01 · Org-level
Revenue Execution Diagnostic
An evidence-based review of the sales organisation across ten pillars — strategy, process, pipeline health, retention and leadership. We interview, verify against data, score honestly and convert the pattern into a coaching plan.
Talk about this diagnosticStrategic alignment
Talent & competency
Sales confidence & mindset
Process & methodology
Pipeline & forecasting
Pipeline generation & demand health
Performance & outputs
Retention & expansion
Communication & leadership
Systems & incentives
Diagnostic 02 · Individual-level
Rep Competency Assessment
Every rep benchmarked against the twelve skills that actually move deals — from rapport and discovery through to negotiation and coachability — scored against an ideal you set, not tenure or gut feel.
Talk about this diagnosticRapport building
Discovery
Understanding customer objectives
Solution matching
Qualification
Buyer navigation
Objection handling
Value communication & storytelling
Negotiation & closing
Pipeline & forecast hygiene
Business & commercial acumen
Coachability & resilience
Better together. Most engagements start with both — the organisational lens explains why the number is under pressure, the individual lens shows exactly who needs what. Bundled pricing applies when you run them side by side, and the diagnostic fee is credited in full if you move into coaching or fractional work.
Then, if it's the right fit
From diagnosis to sustained performance.
The diagnostics stand on their own. When you're ready to act on what they find, here's the natural next step.
Coach. Embed. — The Sales Performance Reset.
Coaching to the specific gaps the diagnostics surfaced, then teaching your team to run the scorecards, playbook and coaching methodology themselves once the engagement ends.
Sales Performance Reset: project-based, with a clear deliverable and end date.
“My goal is to improve your bottom line by helping you truly understand what is getting in the way of performance.”Simon Clark · The Trusted Growth Co.
Start with a conversation
Bring me the messy version of the problem.
You do not need to map out what is wrong before we talk. That is the work. If the number needs explaining honestly, the team needs coaching directly, or the system needs rebuilding, let’s start there.